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Creative cognition

Ens? character in black and white, a circular brushstroke used in Japanese calligraphy. It represents the state of mind at the moment of creation and symbolizes absolute enlightenment, strength, elegance, the universe, and the void. Comparable to the Taoist sign of yin and yang.

Creative cognition, applied to product and service, is the plasma of innovation.

It’s fundamental to both nascent and maturing enterprises.

All of the ions: Ideation, incubation and adaptation are at the root of cognitive awareness.

This form of curiosity and recognition is housed in the hippocampus compartment of our brain.

Yet, I sense that truly differentiated solutions are channeled.

My belief is that nothing is invented; everything is recalled to the surface by individuals with extraordinary cognitive abilities.

Electricity, the atom, relativity, my mother’s red sauce and, yes, innovative commerce:

Hatching the idea, nurturing brand equity, accreting market share and instilling loyalty.

All arrive at the confluence of essential ingredients and connected cognition.

Norman Kay CEO


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