Creative cognition, applied to product and service, is the plasma of innovation.
It’s fundamental to both nascent and maturing enterprises.
All of the ions: Ideation, incubation and adaptation are at the root of cognitive awareness.
This form of curiosity and recognition is housed in the hippocampus compartment of our brain.
Yet, I sense that truly differentiated solutions are channeled.
My belief is that nothing is invented; everything is recalled to the surface by individuals with extraordinary cognitive abilities.
Electricity, the atom, relativity, my mother’s red sauce and, yes, innovative commerce:
Hatching the idea, nurturing brand equity, accreting market share and instilling loyalty.
All arrive at the confluence of essential ingredients and connected cognition.
Norman Kay CEO
Ibc-darkhorse.com